Wake Up Your Potential
It can be addictive
Leah is a professional media icon, an award-winning infomercial host, on-air talent and entrepreneur. For over a decade, she has been the sideline reporter for the Professional Bull Rider’s Built Ford Tough Series with CBS, CBS Sports Network and various broadcast partners.
Raised on a ranch in Northern California, Leah started her athletic career on the rodeo circuit. She captured several all-around championships in the junior, high school and collegiate ranks. She twice qualified for the college national finals rodeo before turning her attention to a new brand saddle, and continued her pursuits as a professional mountain bike racer. She raced mountain bikes (cross-country and short-track disciplines) professionally in Europe and the U.S. She is a 3x World Championship Qualifier, the North American Champion, Basque National Champion (Spain) and the only American woman to race the prestigious mountain bike Tour de France (Le Tour VTT).
Her achievements as an elite athlete led her to television commentating.
In 1998, she founded Naturally Caffeinated, Inc., a company that manages her on-air talent, including entertainment and production services. She is the producer of Leah Garcia Fitness, on-demand workout videos, and has published two fitness-related instructional books for Globe Pequot Press; Knack Weight Training for Women, Step-by-Step Exercises for Weight Loss, Body Shaping, and Good Health and Knack Cycling for Everyone.
From 2005 to 2012, Leah established herself as an integral part of the direct response world, representing Slendertone, Contour Core Sculpting System and Prizm Medical as the product spokesperson on Home Shopping Network and long/short-form infomercial/web sales. She won the 2008 Best Female Presenter Award awarded by the Electronic Retailer Association (ERA). Leah was instrumental in achieving revenues of $220 million for these companies, working with management on product design, development, media, production, website content and operations.
Recently Leah joined the start-up world, as Founder & CEO of NULASTIN, Inc.; a biotech company distributing advanced science personal-care products. Custom formulations offer elastin and keratin replenishment for the LASH, BROW, HAIR and SKIN.
On-camera, commercial and infomercial appearances air on network and cable television. Print and video can be seen worldwide.