Professional Media Icon
Award-winning TV Host
Founder & CEO of NULASTIN
nat*u*ral*ly caf*fein*ated: adjective
A state of high energy, enthusiasm, and enjoyment of life.
A term used to describe individuals who energize their bodies and their lives through movement, activity, and healthy living.
Wake Up Your Potential
It can be addictive
Leah is a professional media icon, an award-winning infomercial host, on-air talent, and entrepreneur. For over two decades, she was the sideline reporter for the Professional Bull Rider’s Built Ford Tough Series with CBS, CBS Sports Network, and various broadcast partners.
Raised on a ranch in Northern California, Leah started her athletic career on the rodeo circuit. She captured several all-around championships in the junior, high school and collegiate ranks. She twice qualified for the college national finals rodeo before turning her attention to a new brand saddle and continued her pursuits as a professional mountain bike racer. She raced mountain bikes (cross-country and short-track disciplines) professionally in Europe and the U.S. She is a 3x World Championship Qualifier, the North American Champion, Basque National Champion (Spain) and the only American woman to race the prestigious mountain bike Tour de France (Le Tour VTT).
Her achievements as an elite athlete led her to television commentating.
In 1998, she founded Naturally Caffeinated, Inc., a company that manages her on-air talent, including entertainment and production services. She is the producer of Leah Garcia Fitness, on-demand workout videos, and has published two fitness-related instructional books for Globe Pequot Press; Knack Weight Training for Women, Step-by-Step Exercises for Weight Loss, Body Shaping, and Good Health and Knack Cycling for Everyone.
From 2005 to 2012, Leah established herself as an integral part of the direct response world, representing Slendertone, Contour Core Sculpting System and Prizm Medical as the product spokesperson on Home Shopping Network and long/short-form infomercial/web sales. She won the 2008 Best Female Presenter Award awarded by the Electronic Retailer Association (ERA). Leah was instrumental in achieving revenues of $220 million for these companies, working with management on product design, development, media, production, website content and operations.
Leah joined the start-up world, as Founder & CEO of NULASTIN, Inc.; NULASTIN® is dedicated to delivering naturally derived anti-aging skincare & haircare solutions to people of all ages through patented Elastaplex® Technology. Products feature ethically sourced elastin replenishment, proven to revitalize lashes, brows, hair & skin.
On-camera, commercial and infomercial appearances air on network and cable television. Print and video can be seen worldwide.